October 5, 2012
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May 16, 2012
Just made a last minute decision to attend the The Art of Marketing conference here in San Diego I’m new to the area and not familiar with the speakers so I went out and found them on LinkedIn. If you’d like more information on them just follow the links.KeynoteKevin J. Smith - Rollins Inc. Session 1 Matt Faulk - BASIC Brand Advertising Eric Paquette - Copernicus Marketing Anderson Crosby - Relecom Session 2Kristin Carroll - Active Network Ryan Keahukai Vaspra Mikael Greenlief - Red Door Lunch KeynoteGeoff Hamilton - Life Technologies Session 3 Candise Hinds -  Luth Research Becky Wu, Ph.D. -  Luth Research Rob Marlbrough - Fandom Marketing Crosby Noricks - Red Door Session 4Sarah Kotlova - Digitaria Adam Rosenberg - Digitaria Russ Cornelius - Brand Savants Session 5Ryan Phelan - Blue Hornet Craig Dado - Del Mar Racetrack Stephany Cavatoni - Active Network Session 6 Michael Senger - Stone Mass Stephanie Shkolnik - Digitaria Christopher Foster - University Readers By the way I’m at http://www.linkedin.com/in/davidbenardo

Just made a last minute decision to attend the The Art of Marketing conference here in San Diego I’m new to the area and not familiar with the speakers so I went out and found them on LinkedIn. If you’d like more information on them just follow the links.

Keynote
Kevin J. Smith - Rollins Inc. 

Session 1 
Matt Faulk - BASIC Brand Advertising 
Eric Paquette - Copernicus Marketing 
Anderson Crosby - Relecom 

Session 2
Kristin Carroll - Active Network 
Ryan Keahukai Vaspra 
Mikael Greenlief - Red Door 

Lunch Keynote
Geoff Hamilton - Life Technologies 

Session 3 
Candise Hinds -  Luth Research 
Becky Wu, Ph.D. -  Luth Research 
Rob Marlbrough - Fandom Marketing 
Crosby Noricks - Red Door 

Session 4
Sarah Kotlova - Digitaria 
Adam Rosenberg - Digitaria 
Russ Cornelius - Brand Savants 

Session 5
Ryan Phelan - Blue Hornet 
Craig Dado - Del Mar Racetrack 
Stephany Cavatoni - Active Network 

Session 6 
Michael Senger - Stone Mass 
Stephanie Shkolnik - Digitaria 
Christopher Foster - University Readers 

By the way I’m at http://www.linkedin.com/in/davidbenardo

May 6, 2012
May 2, 2012
March 19, 2012

Brands need to remember why we’re on Facebook in the first place

I have a hard time taking notes during Talks so I’ll sometimes record them. Luckily I pressed play when Dr. A. K. Pradeep stepped forward from the panel on "How Brain Science Turns Browsers Into Buyers" #sxbrainbuy to talk about the real reasons folks are checked into their social media platform of choice. For me, this was one of the more fascinating talks during the 4 days at SXSW. 

Key points:
- Think “Brand to Brain”
- Top 2 reasons why people log-in - Who wants to be my friend & what can I say about something
- Top 2 reasons why people post - Appreciate me & support me
- Are you creating content for this type of mindset?
- Dear brand… it not about you… it’s about me (the reader/viewer)
- B2B should stand for Brand-to-Brain
- Don’t sell - Tell
- Tell us things we need to know


Here’s a link to the video played during the final minutes of the talk
October 24, 2011

How much time should I spend on social media?

I have a friend who’s been trying to figure out all this Social Media stuff on her own for the past year. After talking nothing but Twitter over dinner for a couple of hours, I promised to send her a few tips from one of my favorite people: @ChrisBrogan. Read his blog and follow him, he’s one smart cookie.

50 Ideas on Using Twitter for Business
19 Presence Management Chores You COULD Do Every Day
How to Blog Almost Every Day
How Much Time Should I Spend On Social Media

October 19, 2011
Club 57 mix by Dany Johnson

1980 NYC music time capsule - Club 57 mix by Dany Johnson 

Nomi Song - Klaus Nomi
Psychotic Reaction - Count 5
I’m Cramped - The Cramps
Let There Be Drums - Sandy Nelson
I Want Candy - Bow Wow Wow
Love is Like an Itching in My Heart - Supremes
Groovy - Joe Dodo and the Groovers
The Girl Can’t Help It - Little Richard
Bongo Rock - Incredible Bongo Band
Planet Clare - B-52s
Out of Limits - The Ventures
I Know but I Don’t Know - Blondie
Warning Sign - Talking Heads
Gravity - Pylon
Can’t Be Funky - Bush Tetras
Monster Jam - Spoonie Gee and the Sequence
Midnight Boogaloo - Ray Baretto
I Know a Place - Petula Clark
The Nitty Gritty - Ricardo Ray
Tear the Roof off the Sucker - Parliament
Bertha Butt Boogie - Jimmy Castor Bunch
Jungle Fever - The Chakachas
Dance - ESG
Lightning Strikes - Klaus Nomi
I Like It Like That - Pete Rodriguez
L’elephant - Tom Tom Club
Do It Any Way You Wanna - People’s Choice
Rockin’ It - Fearless Four
Lightning’s Girl - Nancy Sinatra
Peter Gunn - Duane Eddy
Devil With a Blue Dress - Mitch Ryder & the Detroit Wheels
Lucky Number - Lene Lovich
Kookie’s Mad Pad - Edd Byrnes
The Boat that I Row - Lulu
Land of 1000 Dances - Cannibal & the Headhunters
Bell Head - Liquid Liquid
Taki Rari - Yma Sumac

October 18, 2011

Adam Robert Robert Lewis

Ever tried giving your mechanic (with the thick German accent) your vehicle identification number over the phone? You know that code with umpteen letters and numbers in it. How about your mother-in-law the correct spelling of your twitter handle?

My Dad had a simple way of using names that represented letters so the person on the other end of the line could write it down… correctly. But for me, when time time comes I can never remember what they are. Any way, I found some, I’m printing them out and posting them near the phone.

I like the phonetic alphabet used by the old ARRL (American Radio Relay League)


Adam 
Baker 
Charlie 
David 
Edward 
Frank 
George 
Henry 
Ida 
John 
King 
Lewis 
Mary 
Nancy 
Otto 
Peter 
Queen 
Robert 
Susan 
Thomas 
Union 
Victor 
William 
X-ray 
Young 
Zebra

August 27, 2011

Sunrise in Myrtle Beach SC a few hours after hurricane Irene. About 7am.

August 1, 2011
Time to let go of the past. #communicationarts (Taken with instagram)

Time to let go of the past. #communicationarts (Taken with instagram)

July 21, 2011
San Jose City Center (Taken with instagram)

San Jose City Center (Taken with instagram)

July 15, 2011
Sugar! (Taken with Instagram at It’s Sugar)

Sugar! (Taken with Instagram at It’s Sugar)

July 13, 2011
Modified 1940s mickey pocket watch box art (Taken with instagram)

Modified 1940s mickey pocket watch box art (Taken with instagram)

June 27, 2011
Taken with instagram

Taken with instagram