March 19, 2012

Brands need to remember why we’re on Facebook in the first place

I have a hard time taking notes during Talks so I’ll sometimes record them. Luckily I pressed play when Dr. A. K. Pradeep stepped forward from the panel on “How Brain Science Turns Browsers Into Buyers” #sxbrainbuy to talk about the real reasons folks are checked into their social media platform of choice. For me, this was one of the more fascinating talks during the 4 days at SXSW. 

Key points:
- Think “Brand to Brain”
- Top 2 reasons why people log-in - Who wants to be my friend & what can I say about something
- Top 2 reasons why people post - Appreciate me & support me
- Are you creating content for this type of mindset?
- Dear brand… it not about you… it’s about me (the reader/viewer)
- B2B should stand for Brand-to-Brain
- Don’t sell - Tell
- Tell us things we need to know


Here’s a link to the video played during the final minutes of the talk
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